Discover Korean Traditional Alcohol: Guided Tasting at SoolSool Store

Ever wondered what Koreans enjoyed drinking long before green-bottle soju became a familiar sight? Discover the rich flavours and centuries-old traditions of Korean alcohol with an expert-led tasting experience at SoolSool Store in Myeongdong.

Operated by Baesangmyeonjuga, a Korean brewery with nearly 30 years of experience, SoolSool Store offers a curated selection of traditional Korean drinks, from creamy makgeolli and elegant yakju to aromatic cheongju, Korean craft wines, and distilled spirits. Each drink reveals a different side of Korea's brewing heritage, with distinctive flavours, ingredients, and production methods.

During this 30-minute guided tasting, an English-speaking sommelier will introduce you to the history, brewing techniques, and cultural stories behind Korea's traditional alcoholic beverages. You'll then sample five carefully selected Korean drinks, exploring their aromas, flavours, and unique characteristics along the way.

With a maximum of five guests per session, the experience offers an intimate and relaxed atmosphere where you can ask questions, learn from an expert, and discover new favourites at your own pace. Whether you're completely new to Korean traditional alcohol or already enjoy exploring different drinks, there's something to discover.

Want to take a taste of Korea home with you? After your tasting, browse the store's selection of more than 100 traditional alcoholic beverages and enjoy an exclusive 5% discount on purchases as a tasting participant.

Conveniently located in Myeongdong, SoolSool Store is an easy addition to your Seoul itinerary and a great opportunity to discover a more distinctive Korean souvenir beyond the usual tourist gifts.

Your Experience, Step by Step

Step 1 — Welcome to SoolSool Store
Arrive at the store in Myeongdong and settle in for an intimate introduction to Korea's traditional drinking culture.

Step 2 — Discover Korea's Brewing Heritage
Learn about the history, ingredients, and production methods behind traditional Korean drinks with an English-speaking sommelier.

Step 3 — Taste Five Traditional Korean Drinks
Enjoy a guided tasting of five carefully selected beverages, discovering the different aromas, flavours, and characteristics of each.

Step 4 — Ask Questions and Find Your Favourites
Explore the stories behind the drinks, ask your sommelier questions, and discover which styles best suit your taste.

Step 5 — Explore the Store and Save
Browse more than 100 traditional alcoholic beverages and enjoy a 5% discount on purchases as a tasting participant.

Experience Details

• Location: SoolSool Store, Myeongdong, Seoul
• Duration: 30 minutes
• What's included: English-speaking sommelier, introduction to Korean traditional alcohol, guided tasting of five selected drinks, and a 5% store discount
• Group size: Maximum of five guests per session
• Perfect for: Curious travellers, food and drink enthusiasts, and anyone interested in Korean culinary culture

Discover the flavours behind Korea's drinking traditions, one glass at a time!